The theme of the fundraising week is ‘give the tools to help people in poverty out of poverty', and Christian Aid is hoping the celebrity decorated tools will raise vital funds for its work in countries such as Sierra Leone. The shop at 63 Broadwick Street, adjacent to Carnaby Street, will be open from 10 - 7pm daily to give the public a chance to view these unique items, which range from watering cans and gardening gloves to wellies and herb pots.
This year there is an even greater focus on fundraising as the first £5million donated to Christian Aid Week 2012 will be matched by the Government pound for pound, allowing the charity to help more people in poor communities around the world work their way out of poverty.
Karen Lobo-Morell, Christian Aid, said: ‘It's fantastic to have so many stars using their creative talents to support Christian Aid Week. Buying a watering can decorated by Jessie J or a pair of wellies customised by Katherine Hamnett will mean people can not only own a great one-off, but will be helping poor communities around the world. Millions of people rely on subsistence agriculture to feed their families and they just want to be given the tools to work their way out of poverty. We want as many people as possible to come down to the shop and check out what our stars have created.'
To donate to Christian Aid Week, give online at www.caweek.org, call 08080 006 006 or text ‘GIVE' to 78866 to give £5.