Rubell creates participatory artwork that is a hybrid of performance art, installation, and happenings. The pieces are often staggering in scale and sensually arresting, frequently employing food and drink as media: one ton of ribs with honey dripping on them from the ceiling; 2,000 hard-boiled eggs with a pile of latex gloves nearby to pick them up; 1,521 doughnuts hanging on a free-standing wall; a room-sized cell padded with 1,800 cones of pink cotton candy.
Rubell's most recent project, Brad Jones, is an on-going collaboration between her and Brandi Twilley which began in April 2013. The name ‘Brad Jones', a loose reconfiguration of Twilley and Rubell's first names, was imagined by the artists as belonging to the next sensational, aggressive American (male) painter. In 2014 the couple celebrated this collaboration with an exhibition ‘Brad Jones (Brandi Twilley and Jennifer Rubell) - Diptychs' at Sargent's Daughters Gallery, New York, USA.
Rubell received a B.A. from Harvard University, Boston in Fine Arts, and subsequently attended the Culinary Institute of America. She wrote about food for over a decade prior to beginning her artistic practice, including columns in the Miami Herald and Domino magazine, and the book Real Life Entertaining (Harper Collins).
Previous notable exhibitions and performance projects include; ‘So Sorry' for Power Ball XVII: Appetite for Excess, Power Plant, Toronto, Canada (2015); ‘FECUNDITAS', a special commission for Performa, New York, USA (2014); ‘Jew York', Zach Feuer Gallery and Untitled Galleries, New York, USA (2013); ‘FREE', SCAD Museum of Art, Georgia, USA (2013); ‘Engagement', Stephen Friedman Gallery, London, England (2011); ‘Incubation', Rubell Family Collection, Miami, USA (2011); ‘Made in Texas', East Gallery of Dallas Contemporary, Texas, USA (2011); ‘Landscapes' (a site specific exhibition), Fondation Beyeler Summer Night's Gala, Basel, Switzerland (2011); ‘Nutcrackers' (one night performance event), Dallas Contemporary, Dallas, USA (2011); ‘Old Fashioned', Los Angeles County Museum of Art, USA (2010), ‘Just Right', Rubell Family Collection, Miami, USA (2010); ‘The de Pury Diptych', Saatchi Gallery, London, England (2010), ‘Icons', Brooklyn Museum of Art, New York, USA (2010), ‘Made In Texas', Dallas Contemporary, Dallas, USA (2011), Landscapes, Fondation Beyeler, Basel, Switzerland (2011), and ‘Engagement', Stephen Friedman Gallery, London, England (2011). The artist participated in the performance-art festival ‘Creation', Performa, New York, USA (2009) and from 2001 to 2009 has taken part in a yearly breakfast project in the courtyard of the Rubell Family Collection in Miami during Art Basel Miami Beach.