Jennifer Rubell Creates Food Installation to Celebrate Anniversary of Performa, New York, USA

Performa, the leading organization dedicated to the critical role of live performance in 21st-century art, will celebrate its 10th anniversary with a fall fête in tribute to the Renaissance featuring a specially commissioned food performance by Jennifer Rubell. Co-hosted by W Magazine's Editor-in-Chief Stefano Tonchi and artist Francesco Vezzoli at the historic 1875 Weylin B. Seymours, (formerly Williamsburgh Savings Bank), the evening will honor Performa's "Renaissance women" including Maria Baibakova, Melva Bucksbaum, Toby Devan Lewis, Wendy Fisher, Shelley Fox Aarons, Joan Jonas, Pamela Joyner, Maja Hoffmann, Wangechi Mutu, Shirin Neshat, Yvonne Rainer, Cindy Sherman and Laurie Simmons. Performa's annual celebration is truly unique and atypical of the traditional gala in the way that Performa uses each occasion to shed light on the long-standing and often overlooked history of artists' performance. For Performa founder RoseLee Goldberg, it is exciting to use the gala to, "bring history to life in extraordinarily direct, experiential and innovative ways." Proceeds from the gala will directly support the creation of new Performa Commissions for the upcoming Performa 15 biennial in November 2015.

Continuing its tradition of examining the history of visual artists making performance, Performa has chosen to look back to one of the earliest known examples of performance in art history, the Renaissance, starting with Leonardo da Vinci's La Festa del Paradiso (Feast of Paradise) , an elaborate performance conceived to celebrate the marriage of Isabella of Aragon and Gian Galeazzo Sforza, the nephew of da Vinci's most important patron, Ludovico Sforza. The event will herald the Renaissance as the historical anchor for the 2015 Performa Biennial, paying homage to a vibrant period of cultural experimentation, innovation, and advancement, and showing its ongoing relevance to contemporary art.

Known for her experiential installations, artist Jennifer Rubell has been invited to present her third Performa commission since 2009. For the occasion of Performa's 10th anniversary, Rubell will produce a spectacular and fully immersive food performance. More than 300 luminaries from the art, fashion, and creative industries will enjoy a feast and partake in a series of ritualistic actions and symbolic tributes to the evening's honorees. The gala will take place as part of Performa 10 Years , a dual anniversary of the organization's founding in 2004 and the first edition of the acclaimed Performa Biennial in 2005.

'PARADISO: A Tribute to the Renaissance' takes place on Tuesday 4 November at 6pm at Weylin B. Seymour's, formerly Williamsburgh Savings Bank 175 Broadway, Williamsburg, Brooklyn, USA.

Jennifer Rubell at Performa Anniversary.