Kehinde Wiley Teams Up with Grey Goose to Make 'Modern Kinds of Culture' Series

Kehinde Wiley recently teamed up with Grey Goose Vodka to launch their new Le Melon flavor by painting a series of works called Modern Kings of Culture. Each painting was created with Wiley's signature technique of remixing master paintings with a modern eye, playing with ideas of power and privilege by placing urban youths in classical poses. First, filmmaker Spike Lee's portrait was revealed during the launch in New York. Then, the piece featuring Grammy nominated recording artist Swizz Beatz was unveiled during BET Awards Weekend. And finally, most recently, NBA star Carmelo Anthony's painting was made public during the weekend of the ESPY Awards.

Kehinde Wiley (b. 1977 in Los Angeles, USA) lives and works in New York, USA and Beijing, China. He has already achieved international recognition for his highly naturalistic paintings of contemporary urban men adopting heroic poses directly referencing classical portraiture. 'The 'World Stage', Wiley's vast and celebrated body of work, has previously focused on Brazil, China, Israel, Nigeria, Senegal and Sri Lanka, with exhibitions held in museums and galleries in Europe and the USA. Wiley engages the signs and visual rhetoric of the heroic, powerful, majestic, and sublime in his representation of urban black and brown men and women found throughout the world. His most recent ‘World Stage' project was hosted in Jamaica and produced new work for his first solo exhibition at Stephen Friedman Gallery, London, England, featuring both black men and women assuming poses taken from 17th and 18th Century British portraiture.

In 2015, Kehinde will hold a major solo exhibition at the Brooklyn Museum, New York, USA.

Kehinde Wiley commissioned by Grey Goose.